The Beauty of the Eyes - BO was born from the passion of Rita Sobreiro, in Meadela, Viana do Castelo, with a very clear purpose: to enhance the natural beauty and strengthen the confidence of every woman.

More than just a beauty salon, BO is a concept of care, attention to detail, and dedication. We believe that the eyes are one of the most striking expressions of our identity—they convey strength, elegance, personality, and emotion. That's why everything we do is designed to enhance your eyes and highlight the best in you.

Since 2020, we have worked with professionalism, continuous training, and attention to detail, offering quality services and products, keeping up with the latest trends and techniques in the beauty industry.

Rita is not only a professional in the field—she is also a trainer in advanced aesthetics . Through training, she shares technical knowledge, updated methods, and modern techniques with other professionals who wish to evolve and elevate their level in the beauty industry.

Their training programs focus on practical application, correct technique, and achieving excellent results, keeping up with the latest industry trends. The goal is to empower other women to develop solid skills, job security, and professional growth.

Beleza dos Olhos is therefore more than just a beauty brand — it's also a space for learning, growth, and female empowerment.

At BO, beauty goes beyond appearance — it's about feeling confident, secure, and good about yourself.